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TopRank Marketing’s 2016 Social Media Marketing Predictions

2015 has come to the end. Social media marketers, are you ready for the coming new year? What will be the trends for social marketing? See what social media experts say!

Kevin Hunt

“Audience development will continue to be a key focus area for any ongoing content marketing effort, such as what we’re doing with our company blog at General Mills. Of course, brands and companies have always been focused on reaching as many people as we can, whether we’re trying to raise visibility of a blog post, video or campaign of some kind. But I think it’s more important than ever to better understand not just who is seeing our stuff and who signs up to be notified about our latest content, but also who is then taking the next step and sharing it.

We need to learn even more about the top sharers of our content, why and what they share and how we can build or strengthen a connection with them to keep them in the know.”

Debbie Friez

“Facebook is NOT going away. And as marketers we need to pay attention to it. We need to keep up on their latest changes and realize it’s becoming a platform that requires some element of investment. Incorporating a paid strategy for Facebook to your social media marketing plan will boost results.

This past year, Facebook announced new publishing tools for publishers, giving them more insights. The social network is moving toward adding options for monetizing content and rewarding people for spending time on content. Marketers will need to think about how they are utilizing these tools for their brands. The traditional thought of leading followers back to your main company website may need to change.”

Debbie Friez

“Facebook is NOT going away. And as marketers we need to pay attention to it. We need to keep up on their latest changes and realize it’s becoming a platform that requires some element of investment. Incorporating a paid strategy for Facebook to your social media marketing plan will boost results.

This past year, Facebook announced new publishing tools for publishers, giving them more insights. The social network is moving toward adding options for monetizing content and rewarding people for spending time on content. Marketers will need to think about how they are utilizing these tools for their brands. The traditional thought of leading followers back to your main company website may need to change.”

 

Konnie Brown

“My prediction Social Media Marketing for 2016 will be the powerful emergence of the Intelligent Knowledge Curator and Facilitator, a very exclusive group of what the press likes to call Social Media Influencers.

The term “Social Media Influencers” emphasizes all the wrong terms and is cast way too wide and loosely to form a cohesive group. When I think about the influential individuals with whom I work on behalf of my brand, Dell, I think of extraordinary subject matter experts first, not about the technology platform they might have conquered (that can change tomorrow). I think of individuals whose business and personal values align with Dell’s purpose as a company, not the flavor of the day that will get out-tasted tomorrow. Additionally, they are intelligent knowledge curators and facilitators with the ability to communicate (which happens to be a digital channel), the willingness to share and ability to help with insights they have gained over years with experience, not by producing a digital traffic spike.

To be successful, brands need to build deep, long-term relationships with carefully selected individuals, with mutual value creation in mind that empowers them with knowledge that helps them help their online (and off-line) audiences and underlines the value my brand provides.  My brand’s value with this approach resides in their independent assessment as inspirational, trusted subject matter experts who care as much about their audience as I care about my customers. 2016 will be the year for brands to get this right. (Dell is a TopRank Marketing Client)”

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